At Female Invest, I led the influencer marketing strategy with the goal of empowering women through financial literacy. My mission was to amplify the brand’s presence by establishing partnerships with influencers whose values aligned with ours. I strategically matched the right influencers with key campaigns, ensuring each collaboration resonated authentically with our audience of ambitious women eager to take control of their financial futures.

From concept to execution, I oversaw the entire influencer journey. This involved identifying and nurturing relationships with influencers, coordinating content that was both inspiring and educational, and ensuring every campaign elevated Female Invest’s message. Through engaging storytelling and targeted outreach, we enhanced the brand’s visibility as Female Invest was just entering a new market in the UK.