For Familiens Vitaminer, I crafted a series of Instagram Reels that brought their vision of sustainable wellness to life. Aimed at engaging a younger, health-conscious audience, I developed two key concepts that seamlessly blended their message with lifestyle moments: a sun-drenched summer getaway encouraging travelers to take their vitamins on holiday, and a "Get Ready With Me" (GRWM) video tailored for students during exam season, highlighting daily rituals for mental clarity and nourishment.

From concept development to filming and post-production, I ensured each piece reflected the brand’s core values of sustainability, natural beauty, and well-being. The reels, infused with soft lighting and organic tones, created an effortless connection to a healthy, balanced lifestyle. Each video echoed their ethos of merging health with nature, offering a visually captivating experience that resonated with their audience and aligned with their mission.