At H2O Fagerholt, I found myself at the intersection of strategy and creativity, developing and implementing a brand strategy that redefined our identity and sparked a fresh, forward-thinking narrative. From the first campaign concept to the final lookbook shoot, every detail was crafted to reflect the brand’s bold, dynamic energy, resulting in a distinct aesthetic that resonated across our audience.

I ensured that every visual touchpoint—from social media to showroom displays and influencer collaborations—communicated a cohesive vision. Beyond day-to-day management, my role was to translate our brand into every customer experience, elevating each moment into a story that felt authentic, engaging, and inspiring.